Teaching confident
expression of thought
for professionals

Technical writing, public speaking, narrative non-fiction,
editing skills, structure & delivery of message, copywriting,
neurolinguistic programming, tone of voice, creative writing

Book Now Services

Manifesto

We Believe, Perceive, Convince.

We believe in language. Language that shapes our thoughts and actions. Language that drives us, that defines us.
The urge to express thought ever louder and clearer is hardcoded in the evolution of human communication.
Proper voicing of intent and opinion is key for achieving that distilled version of the self we all seek; a new and improved “me”,
in both professional and personal sense.

We believe in original thought and its delivery.

Because we value individuality. Because we believe in thinking authentically, in the inner voice we each possess.

We believe in success. Success, not as a means to an end but as the process. A state of mind that covers all aspects of life,
and maintains balance through reflection, assessment, response and resonance.

Your Instructor

Kalina Panayotova

Instructor

Writer. Business developer. Lecturer. Traveler. Book junky.

I want your readers to love you. Your clients to trust you. Your audience to go crazy over what you have to say. It is what drives me out of bed each morning.

My professional life consists largely of my experience in Business Development, which taught me how to apply my particular skills of communication in seeking out business opportunities. After I saw my professional network get too vast too fast, I had to further invest in building relationships online. I developed a methodology based on my firm belief that EACH WORD MATTERS. That honest words build meaningful relationships. (That “sometimes I just say stuff” is for little girls.)

I am a published novelist, and I love teaching Creative Writing to my students. I’ve studied Fiction writing at Boston University. I have a Bachelor’s degree in Journalism and Mass Communication; and Business Administration from the American University in Bulgaria. I also have a Master’s degree in Language and Culture from Sofia University.

Testimonials

I WROTE AN EMAIL ACCORDING TO KALINA’S

RECOMMENDATIONS TO A STRANGER AND, THE COLD-

CALLING TYPE OF CORRESPONDENCE, AND I

RECEIVED A POWERFUL AND POSITIVE RESPONSE.

I KNOW IT WAS THANKS TO THAT EMAIL.

Работата с Калина е онзи билет за лунапарк,
който те понася на влакчето на креативността.
Има от всичко: лудост, умение, радост, уплаха,
изненада и най-вече вдъхновение, което струи
от върха на пръстите ти.

Wordborn helped me develop my writing skills and sharpened my presentation skills.

It gave me a different perspective on the opportunities I miss in my business communication.

I received priceless advice from Wordborn,
which I use on daily basis in my
communication and correspondence.
So valuable

“Бих препоръчал Wordborn на всеки”
(I’d recommend Wordborn to anyone)

This workshop was exactly what I needed.
Nothing is the same anymore. From yesterday
until today, I realized how much written
communication takes place unconsciously
and what an incredible missed opportunity it
is to do something different. It triggered a
process, that will develop very interestingly
over time. The session gave me an entirely new
perspective on communication.

Video Section

Why we write

We communicate primarily through writing. We write emails and we send messages in Slack. We document projects in Notion. We send meeting invites with a written description of the purpose. Each email and each Slack message can be a vehicle for us to improve, only if we knew how…Lucky for you – we do!

But what we all know is that we’re writing all the time. Here’s why:

Teaching confidentexpression of thoughtfor professionals